What SEO Should Startups Make Sure They Do?
One of the biggest mistakes that a startup website can make is to totally ignore SEO from the beginning. It is definitely a huge task to attempt, especially if you're novices at online marketing, but we know it's an effort worth making, even at a minimal level. The key reason why is that you're giving Google an incorrect message right away. They will attempt to index your pages, and if your pages are lacking any SEO, many times they are either unable to index, index the page incorrectly, or because on-page SEO is such a large part of the search algorithm, rank them so far down the search results as to be invisible. That's a shame, because there are some very easy ways to get started with SEO that don't require a full-blown SEO firm to get implemented.
Heard about Minimum Viable SEO?
The folks over at Priceonomics.com coined the term, “minimum viable SEO“, which means exactly how much SEO can you get by with to start. Although it is not an ideal strategy, it sure beats not doing anything. Here are a few of the things they mentioned, along with a few of our own thoughts tossed in because I couldn't help myself!
Decide on a keyword strategy – This should help you see not only what your site structure should look like, but also how fast you'll be into profit. One option is to go after the long tail of search, meaning keywords that are usually 3-5 words long, often with product or model numbers. They don't get a ton of searches each day, but are infinitely easier to rank for. Add a few thousand of these up, and you win. Another way to go is to go after a single keyword, like “auto insurance San Diego” you'll typically be attempting to rank only your home page. For those who have a business with a local presence, always have local geo-modifiers on your keywords, as in the above example.
Use bread crumb navigation – You've seen this on many web pages (including this page – you'll find it up above in the menu bar). It is a set of links that show where you've been on the site, and where you are now. This is helpful for the searcher, (which Google likes) and takes care of a good deal of internal linkage. Here's what it typically looks like: Home > Tablets > Apple > Ipad 2 3g
Use accurate title tags – Ensuring that the title tag on your page is accurate, which means it is or contains the keyword you wish that page to be ranked for, is probably the most important SEO task that you can do. Using local geo-modifiers is important here too.