Making Offline Marketing Work together with Social Media
Hashtags often generate a 50 percent increase in online engagement for brands that use them. It doesn't mean, however, that you should only use them online. Upon getting a short and clever hashtag, integrate it in most, if not all, of your marketing materials. Whether it is a billboard or TV ad, including a unique hashtag will move exhilaration from offline platforms to social media.
Insert Television Advertisement to Facebook ‘About' Section
Facebook recently began allowing business people to upload a video in their ‘About' section. This is a great opportunity to place that 30-second television spot front and center. Even better is that the video can be rotated out at any time, and customers viewing a page for the first time will quickly see the video. Click this link to watch the video of how to do it: Adding a Featured Video to Your Facebook About Section
Provide On-Site or Event Savings Via Check In
One of the wonderful features of social media platforms like Facebook, Foursquare and Google is that they offer the ability to “check in.” This creates a way for you to use an offline marketing tactic, a discount, and make it reliant on social media. Whether it is at a conference or at the business location, offer consumers money off on the spot if they check in on social media.
Start using Hashtags Everywhere
Brands that use hashtags usually see a rise in engagement of 50 percent. Don't allow these hashtags be solely reliant on social media, though. Develop a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these function as hashtag reminders for people to use later.
