Email Marketing Mistakes That Must Be Avoided

Email Marketing Mistakes That Must Be Avoided

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Errors That Can Ruin Your Email Marketing Strategy

We have all experienced a situation where we no longer wish to receive emails from a sender, but the business makes it incredibly tricky to unsubscribe. If people are unable to easily unsubscribe, they will most likely mark your messages as spam. Eventually, this results in major email providers thinking you are spamming their customers and your marketing messages will start going straight to spam folders.

Making It Difficult to Unsubscribe

Have you ever attempted to unsubscribe from a contact list only to find that the firm makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they don't have to see further correspondence. This makes major email providers feel that you are spamming people, and this could result in your marketing messages actually going straight to spam folders just about everywhere.

Inconsistency isn't a Technique

Businesses that do not generate a consistent marketing strategy are losing the race before they're able to get started. Customers should be aware that something is always going on. Don't send so many emails that it is aggravating, but definitely have a weekly or bi-weekly newsletter.

Not Testing Out Emails

Marketing messages need to be tested prior to being sent to customers. That way, if there are graphic or formatting errors within a message they can be adjusted prior to being viewed by actual customers. Send test emails to several servers, like outlook, gmail, and yahoo, to determine the formatting that the recipient might find on their end. Using this method you know your final product looks professional and is truly sending the right message.

Recent scientific studies found email marketing accounts for nearly 7 percent of customer acquisitions. Don't let your numbers lag by making avoidable errors.

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