The Art of Creating Brand Credibility
Do Not Skimp on the Website
Create a Magnificent Website
Too many entrepreneurs view their website as nothing more than an inconvenience that comes along with running their company. Because of this, you will often see hastily thrown together websites that look like a high school student could have created them. Make sure your website looks professional and runs smoothly. Research indicates that 40% of users will leave a page if its load time is over three seconds, so make sure it is as functional as it is attractive. Build your brand online.
Participate in Industry Events
Brand credibility is defined as the believability of the product information contained in a brand, which requires that consumers perceive that the brand have the ability and willingness to continuously deliver what has been promised. Whether it is a conference, formal event or just a speaking engagement, attending industry events can quickly develop brand credibility. This is particularly the case if you can get a well-informed speaker to give a presentation on your behalf. Once you earn the respect of others in your industry, credibility from everyone seems to be the usual result.
Make Great Content
Even without other credibility-building techniques, creating great content can go a long way. Ensure that your videos, blogs, articles and other components of content are both informative and valuable. Should you do this, people will organically discover your business, and they'll grow to trust your opinion. By making this happen, you are building trust that simply cannot be bought.
