Every small business needs to have an email list – it’s one of the most valuable assets you can develop in today’s largely digital world. Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big boost to your business. But you need people to opt-in to receive emails; …
Why content marketing is still relevant in 2022
Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set. However, with the significant evolution that online marketing has gone through over the past decade or so, many now believe that perhaps content marketing isn’t …
How to Perform a Successful Social Media Rebrand
Rebranding is a significant exercise but it’s not uncommon. It’s rare for businesses to look and continue to operate the same way that they did when they launched. In the age of social media, rebranding has become even more crucial, since social networks are now the first touchpoint for most prospective customers. It’s vital for businesses to ensure that their …
How TikTok Spark Ads Can Supercharge Your Advertising
TikTok has become a global phenomenon in just a few years. The short-form video sharing service has seen its popularity skyrocket, largely due to how it differentiates itself from other social media platforms. There’s a lot of focus on discovery, enabling users to easily discover content from new creators that they may not be following, while the full-screen video experience …
How to Write More Engaging Social Media Posts
It can be difficult to create and keep engagement with social media accounts because the algorithms make it tricky. When you invest money, effort, and time, you want to see results for your efforts. This means you will want to reach your goals on your social media platform. With the right tips, your posts will appeal to more people and …
12 Pieces of Data You Should Be Collecting to Track Your Digital Marketing Success
None of your marketing strategies are set in stone. You want to constantly evaluate them to ensure they deliver the desired results. This way, you can determine if you need to make changes or are on the right track. But what data should you be collecting to track your digital marketing success? Engagement Data – Including Likes, Shares, Comments, and …
How to Create a Digital Marketing Budget as a Small Business
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to ensure that you distribute it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even harder to figure out how much …
Are Instagram chatbots useful for providing customer service?
People are now buying products online more than ever before. Even if they come across a product that they’re interested in at a store, they’re more than likely to look it up online to find reviews or experiences from existing customers before they spend their money on it. This has made it imperative for brands to establish an online presence …
Link-building strategies that work in 2022
The guidance on how to get your content to rank high in search results has changed over the years. The focus is always on Google, which is the world’s leading search engine, and it often makes changes to its algorithms that require content marketers to adapt their strategies. The algorithm updates that Google makes can often make or break sites. …
How To Reduce Facebook Ads Cost In 2022
Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration. With billions of users across the globe in every demographic, Facebook is arguably the best place to be for brands to spend their advertising …
