We’ve all seen how fast word travels today, and nowhere is that more significant to your small business than in the realm of your online reputation. What took you years to build can be ruined in seconds. Just in case you’re not up to speed on why exactly your online reputation matters so much, let’s look at a few statistics. …
Why Should You Give SMS Marketing a Try?
Why Should You Give SMS Marketing a Try? SMS marketing, which stands for simple message service, has shown to be a viable substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why SMS marketing deserves a serious …
Daily Deal Sites Can Work!
Don’t Believe Everything You Read – Daily Deal Sites CAN Work! You’d think from all the hate that’s been written about daily deal sites, and the way they are now all a thing of the past as an effective way to market your small business, we wouldn’t like them either. You’d be wrong. There’s quite a bit that goes into …
It’s Time to Do Some Website Spring Cleaning
It’s that time of year, when many of us get around to doing some spring cleaning, this also ought to apply to your small business website, as well. You need to do your website maintenance. It’s far too easy to let this task go by the wayside, but the results of this is a progressive loss of visitors, a poor …
5 Potent Online Reputation Management Strategies You Can Count On
Think your online reputation doesn’t matter? Think again! Based on a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about purchasing a product after reading a negative review online, and over 84 percent say they find online product …
SMBs – Smitten with Content Marketing (for good reason..)
Content Marketing – Where It’s at in 2013 The buzz for 2013 has centered on the need for content marketing to be a crucial aspect in your online marketing efforts moving forward. This might be a term you’ve heard yet not know precisely what it means. Content marketing is the practice of creating, collecting, and publishing fresh content for your …
Mobile Email Looks Terrible
Don’t Stand for Ugly Marketing Emails – Do Something About It! It’s tough enough to make sure your email marketing messages make it through without making the job all the more tedious. Making certain you are optimizing your marketing emails could be the difference in success or failure in your campaigns, especially as mobile email open rates are increasing rapidly. …
Customer Survey
Don’t Be the Last to Know: The Case for Customer Surveys Learning what your clients and customers really think about you can be both a fearsome and instructive thing. Doesn’t it just make sense to locate any problem areas or holes in your customer service that you’re unaware of? The best way to obtain this type of info is to just …
Online Reputation Management Strategies
Online Reputation Management Strategies You Want to Start Using NOW You may think that online reputation management isn’t something you should concern yourself with. I would implore you to reconsider that thought! According to eMarketer 83% of consumers declare that online reviews sway their opinions about a particular company, and 8 of 10 of these people added that a negative …
