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The Scientific Approach to Growing Your Business

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

There are only two ways to increase profitability — to increase sales, or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money. But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a …

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7 Tips for Effective Copywriting

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Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind …

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4 Professional Development Resources for You and Your Team

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In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketing department. HR and bookkeeping could be …

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Getting Comfortable with Mobile First Web Design

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The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007, when Apple released their first iPhone. Suddenly, we could access full sites from our …

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Getting Started With LinkedIn Stories

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First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20 second videos. These videos are only available for 24 hours (just like Instagram) before they disappear. By releasing this feature, LinkedIn …

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How to use a Reactivation Campaign to Boost Revenue in Tough Times

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Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans …

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How to Write your Welcome Email Series — The Easy Guide

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When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called a welcome funnel) is an …

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What is Nostalgia Marketing?

Posted by Rudy Labordus in Marketing Strategies, Marketing Tools Leave a Comment

Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. Noticing a trend? Each …

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The Use of Blockchain In Digital Marketing

Posted by Rudy Labordus in Marketing Strategies, Marketing Tools Leave a Comment

Wondering how blockchain may impact digital marketing? Find out here While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital …