Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates? We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an …
Social Media And Content Marketing Trends You Want to be Using
As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half (52%) say that they achieve …
Why Your Business Needs Social Media
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. In the years since platforms like Facebook, Instagram, and LinkedIn were first introduced, they have evolved from an occasional distraction to the focal point of many people’s internet browsing. Conversations and content that used to be spread across multiple …
Is Your Content Not Performing? Here’s 5 Things That Could Be the Problem
Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move. According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their content marketing campaigns performed better …
Are You Stealing These Content Marketing Strategies? You Should Be!
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results. You should totally steal from them. Really. Think of it as evolution …
Should You Outsource Content Writing, Develop Talent In-House, or Both?
Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the overall performance of their marketing funnel. The question for businesses, then, isn’t whether they need …
Add Content Services to Your Social Media Product Line
5 Reasons Why You Should Add Content Writing to Your Social Media Product Line As social media marketing has taken off, many agencies have made a substantial living from specializing in social media management, monitoring, and social advertising. These agencies could scale their operations and expand their profitability even further if they add on content writing services to the packages …
Are You Making These 7 Mistakes When Writing Blogs?
Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel. Ignoring any part of this equation will leave you with a less-than-satisfactory result. Your audience will either …
The Offline Marketing Strategies that Complement Online Strategies
Use These 3 Offline Marketing Tips to Improve Online Marketing Studies and statistics continue to show that offline marketing is still effective. Maybe the most telling piece of evidence is the nearly 40 percent of purchases online that occur only after a consumer has been influenced by an offline channel. Do not make the mistake of thinking this means online …
The Benefits of Complementing Online Marketing with Offline Strategies
3 Reasons Offline Marketing Is Essential for Local Businesses If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, however, must not be overlooked. Your online marketing agency can sometimes …
