Use These 7 Tips to Profit from Location Based Marketing
Location based marketing services including FourSquare, Yelp and others have combined with mobile devices to significantly alter the way your customer discovers and interacts with your business. The amount of information and trust that these sites share has given consumers a real help when choosing where to shop, eat or go. How can you as a small business owner make the most of location based marketing in your business?
7 ways to help you make the most of location based marketing!
- Ensure that your local listings are correct – It really should go without saying, but it doesn't, so here goes. Make certain that your listings in Google+ Local, Yelp, FourSquare and any other service or listings you have are correct with regards to name, address, phone, maps and anything else you want to convey.
- Make sure your website is mobile responsive – Over 50 percent of all local searches are emanating forma mobile device, so it's crucial that your site renders well in a mobile browser.
- Realize the difference between push and pull – You can push ads out to people who happen to be in your vicinity, as well as appeal to those who are trying to discover an item that meets their needs.
- Local reviews can make a difference – Most shoppers are making local purchasing decisions based upon reviews they read. It's still a smart idea to encourage and reward reviews of your business, as this could be the swing vote!
- Offer great incentives – There is lots of stiff competition these days, so a outstanding incentive will more than likely grab a larger market share.
- Stay up on reviews and social media – Don't let your social media get old, and especially don't ignore reviews, good or bad. Remember, buyers are watching!
- Consider deals for mobile wallet users – Here's one your competition is very likely not using yet: consider giving deals to customers who use their mobile wallets, like Google Wallet, Passbook or any other. Engage them with special offers and discounts only available to them!
