5 Hot Ways to Get Them to Read Your Emails

Want to earn more money from your email marketing campaigns? Get them to read your emails! A few more percentage points reflected in your email open rates can result in a far greater profit in your campaigns. Newbie email marketers struggle to get 5-10 percent of their emails opened, however the industry average is around 25 percent. This shows you that there is a distinct formula to getting your emails read. Let's have a look at 5 tips that will getting more emails opened!

5 Tips for getting more emails opened

1. Write what they want to read – Knowing your market well is a great way of delivering exactly what they would like to read to their inbox. There's method in the madness of smart email marketers who routinely question their readership on their interests!
2. Write a killer subject line! – One of the skill positions, crafting an intriguing and compelling subject line is pretty much job one! Learn to avoid spam words and utilize compelling, emotional copy. If you get this part right, you're halfway there!
3. Have a consistent “From” box  – Readers need to know, like, and trust you, and one great way to help with this in your email marketing campaigns is by having a consistent presence in your “From” box. Use your name or your brand but ensure that it stays the same!
4. Showoff your personality – Give them a glimpse into who you are. And do it early on, possibly in the subject line but for sure in the first few lines. This also can be seen in their inbox, so don't be boring!
5. Don't forget to resend your un-opens – This is a real no brainer. Send your emails to anyone who didn't open the first time around, and modify the subject line this time around. You'll get plenty more opens!

Of course you'll still want to make sure you have something solid to say in the body of the email, but that's a subject for another day. At least, with these tips, you're getting your emails read now!