3 Advertising Tactics Many Businesses Never Heard Of
Advertising and marketing strategies is really important for any business to succeed, and this explains why many corporations engaged in a variety of promotional practices. And even though we have access to most of the world's information via internet, many small business owners have not even heard of some marketing and advertising strategies. Below are a few of the most unknown techniques, so consider using them for your business.
Emoji Promoting
Emoji marketing and advertising should definitely not be the main promotional focus of a brand, but it can supplement other endeavors. By integrating emojis on social networking, especially on Twitter where space is limited, organizations can grab people's attention much quicker than a typical text-based post.
Do not fall under the sense that emojis are only for teenage girls. As it turns out, 92 percent of online users make use of emojis. This means businesses can make their message stand out without offending clients.
Proximity Marketing and advertising
Thanks to Wi-Fi, Bluetooth and mobile data, people are constantly connected to the internet. This has generated advertising and marketing tools that send out promotional ads to individuals based on their location.
Imagine if buyers got a “10% off” coupon via smartphone app whenever they were within a half mile of your store. Now, it is possible.
Influencer Advertising and marketing
Everyone knows what a celeb endorsement is, but few business owners have an active influencer marketing campaign that can accomplish the same goal. Instead of just launching content and hoping it goes viral, small businesses can share content with industry thought leaders.
If these thought leaders then share the content, a company's reach will expand exponentially. It is possible to set up relationships with these individuals or simply share content with them routinely. In either case, having the ear of industry leaders means you've got the ear of clients.
