3 Local Business Marketing Lessons from ‘Home Alone'
Never Hesitate of Change
When Kevin's family realized he was home alone, they began doing everything within their power to get back to him. Making sure the movie was not 30 minutes long, they bumped into travel troubles along the way. Refusing to let this stop her, Kevin's mom ended up traveling in a moving van just to get home. Change is important in life and marketing. If something is not working, never be afraid to change course.
Social Media Interaction Is Required
Before the Wet Bandits actually enter Kevin's home, they stake out the place and are scared off by an allegedly upbeat party. We all know, though, that this was merely smoke and mirrors carried out by Kevin to give the appearance that people were inside.
Unfortunately, far too many organizations treat their social media pages the same way. Even though they are uploading great content continually, they fail to acknowledge comments and posts on their page.
Take into account that these are either clients or potential paying customers. Many people use social media, so if you want them to hang around, give more than just the appearance of an organization that listens.
Cover All the Bases
You may be tempted to only market your business through a couple of platforms. Maybe you have a website and email list, but no social media approach. Just imagine if Kevin had not covered all his bases when setting traps at each entryway and having backup plans in place. Things might have went far differently. Take this into account if you ever consider ignoring certain marketing ideas.
