3 Content Marketing Ideas That Can Really Pay Off

Content Marketing Suggestions That You Should Be Using

Corporations that take the time to blog have a competitive advantage over their competitors. This is seen in the fact that simply prioritizing blogging gives you a 13 times better shot at seeing positive ROI. This is outstanding, but there are many other kinds of content marketing to make use of. Figuring out the best tips via trial and error is one tactic, but the following ideas have continually proven effective across industry lines.

Make Listicles

Just because you develop great content does not always mean people will click on it. After all, for every one “How to Skin a Lobster” blog a tackle shop creates, there are thousands more already listed on Google. Instead of the typical “how to,” take a moment to produce a list and include the number of steps in the title. “5 Ways to Tie a Tie” will always get more attention than “How to Tie a Bow.”

Use Visuals in Everything

Any small business owner who posts photos to Facebook knows that illustrations or photos are a form of content marketing. Social media sharing, however, really should not be where this ends. Numerous case studies have shown that simply applying images within blogs and articles can tremendously increase the traffic to that piece.

It is actually difficult to put a set number on how many additional clicks you will get by making use of images. This is because most research is in the form of case studies, and every item of content is different. There is no doubt, though, that excellent images can sometimes make even a bad blog jump off the page.

Design Customer Testimonial Videos

Video is one of the most difficult forms of content marketing for many local business owners. Typically, this is because it's tough to come up with ideas. One tried and tested practice, though, is to create customer testimonial videos. These pieces of content will show people that you are capable of getting the job done. Even better is the fact that the featured customer will share the video everywhere.

There are plenty of content marketing ideas that have been proven to pay off. The aforesaid are only the tip of the iceberg, but they are certainly a good start.

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