Need Just a Bit More Convincing to Adopt Mobile Marketing?
In case you weren't acquainted with this damning statistic, it's been shown that we check our mobile phones an average of 150 times a day. Sounds about right, wouldn't you say?
That ought to be great news for those of us who've embraced mobile marketing; and not so excellent news for those slow to join the party.
However you cut it, mobile marketing is here to stay. For those who need one final push over the cliff toward mobile, listed below are 4 reasons you'll want to use it sooner rather than later.
See these 4 reasons mobile marketing can deliver for your business
- Mobile is the consumer's method of choice – Mobile users are spending 23 percent more time on their mobile device than they did in 2013. You can also see this reflected in the chasm developing between mobile use and desktop: People spend 2 hours and 51 minutes a day on mobile vs . 2 hours and 12 minutes on a desktop.
- Mobile is imminently sharable – Mobile is by its very nature social, and this translates into the possibility that your content could have a far wider reach than you may have envisioned when you created it. Once someone shares your content, their followers and friends have the chance to share it with theirs, and so on.
- Mobile users are more apt to take action – Mobile users are inclined to act. 70 percent of mobile searches lead to an action within only one hour! They are often out and about, in search of products and services, and you want to be on their radar.
- More people will see or open your messages – Since now more than 90 percent of adults own a cell phone and 42 percent have a tablet, more of your communications will be opened. Text messages can reach people where phones may not, and an astounding 98 percent of texts are opened within one hour.
We've morphed into a world where many more communications take place in a far more compressed time period. Your business has to be mobile to stay competitive.
