Why and How You Need to be Using Paid Promotion on your Content

Why and How You Need to be Using Paid Promotion on your Content

Posted by Rudy Labordus in Lead Generation Leave a Comment

How to Use Paid Promotion to Get Your Content Noticed

It seems like it’s becoming harder and harder to get your content noticed, much less acted upon. It was bound to happen as increasing numbers of marketers embrace content marketing.

So what’s the current best practice to get your voice heard above the others vying for attention?

One way people are getting their content viewed and shared is through the use of something called paid social promotion. You might not have come across this before, so let’s define it and see just what it can do for us.

What is paid social promotion?

Paid social promotion is the technique of running social media ads to content you would like traffic to or have otherwise noticed. The advent of social networks like Facebook and others has made it very easy to generate an incredibly wider reach than you might be capable of on your own, nearly instantly, and for a very modest investment. In fact, often times these ads pay for themselves several times over, often before the bill comes due!

Where should I do this?

There are lots of avenues to explore with paid social ads, but we’ll focus on four that most marketers have at least a passing acquaintance with.

Facebook - Facebook ads are the top platform to work with at this time, for practically any purpose. The targeting capabilities alone, especially when combined with the prospect of being able to reach a vast audience not yet your own is extremely enticing. In addition to that, the ad platform itself is really easy to use, and can be extremely cost-effective.

Twitter - Using Promoted Tweets can also work extremely well for promoting your content, and Twitter even offers you the ability to target prospects by keyword and followers.

LinkedIn - LinkedIn is coming on fast, and their Sponsored Updates can work quite nicely, particularly if you are a B2B.

Reddit - Reddit is loaded with rabid users, and using the niche ad option on their ad platform is the best choice here. This can send an avalanche of traffic very quickly!


If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we’re limited in how many companies we can help at any one time. If you’re interested and find the program paused or not available, just leave your details and we’ll let you know when it re-opens.


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