Is Your Mobile Site Working as It Should?
Today's world is definitely more mobile than ever, and while it's true that 67 percent of mobile users who land on a mobile optimized site are more likely to convert, it's also true that nearly as many — 61 percent — of those who land on a site not optimized for mobile will hop to your competitor's site pronto!
Since that leaves us virtually no choice on the matter, it's incumbent for us to make our sites as optimized for mobile as possible. While there are actually many pieces to this puzzle, we've identified 7 items you can do that will help your site be more optimized for mobile browsing.
7 Ways to have a mobile optimized site
- Use redirects to ensure that your mobile visitors are getting where they need to be; that is the mobile version of your site!
- Dive into your analytics account to see which mobile devices are used to view your site, and then check to see how your site looks on each of those devices. (There are tools for this) Check out a variety of phones and tablets.
- Do not use Flash for your mobile site, as iPhone can't read it at all, and on Android devices it's quite slow.
- Don't employ pop-ups on the mobile version of your site, as they make your site load times slow and will move visitors away from where they want to be. This is especially true of ads.
- Make sure your videos are shown by using an HTML5 player. You should also make your videos responsive in order to make them fit inside the different size screens they will be viewed on.
- Don't go crazy with images! Use what you need, and no more! They increase load times, and very often don't render well in a mobile environment.
- Make your titles and body content are shorter and get to the point. People can't stand reading long runs of text on a small mobile screen, and will just go away.
That may see like a lot, but really we've only scratched the surface. This will definitely get you off to a good start to make users land on your mobile optimized site , though, and probably will be far more than your competition is doing!
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.
