A Quick Look at How to Optimize your Web Images
When was the last time you thought to optimize images for your web pages? That's what I thought. However, flippancy aside, leaving them un-optimized can significantly hurt your site in a number of ways.
It could have a definite impact on your site's SEO performance, as well as the benefits that optimized images can bring your way.
For those reasons alone, it's high time to make sure you images are optimized. Here are 5 easy ways to help you optimize photos for website!
5 Ways to help you optimize your web images
Keep your image files smallish – This is among the easiest and best favors you can do for your page. Large image files can take ages to load on the page, causing aggravation, abandonment, and lost sales. Amazon calculated that every second lost while their images load costs them $1.6 billion per year!
Use keywords in your image filenames – This is an easy one to accomplish, yet many do not think of it. Not only is this a major on-page SEO item, it can help Google figure out where and for what keyword to rank your pages. Enough said?
Optimize your ALT tags – Taking care to optimize your image ALT tags, also known as ALT text, is another “make sure you do” item. This can be the difference in whether or not your images even show up in Google images or for that matter search, and is also an easy fix. Don't neglect this one.
Use JPEGs when possible – JEPGs are now the de-facto image filetype on the Web, and you should make use of them when you can. They provide the best quality with the smallest file size. PNG files should be your second choice, with GIFs your last.
Employ a Google Image Sitemap – Located in Google Webmaster Tools, you can deploy an Image Sitemap which will help Google find, index and otherwise categorize your imagery, thus enhancing your chances of having those images found in Google images and search. A handy and Google-friendly way to optimize!
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