Use These Tactics to Make Your Email Opt-ins Skyrocket
True since the beginning of email marketing time, maintaining and developing a customer and prospect list is the surest way to long term growth in your business, large or small.
Knowing this, there are a number of things we can do to improve the likelihood of gathering opt-ins. Let's take a look at just 8 of the numerous ways you can energize your email opt-in box.
8 Suggestions for a crowded email opt-in box!
- Give away something of value – Most people will need or want a strong reason to add you to their already overflowing inbox. To get over this, offer a valuable reward that will fit their needs. This can be an ebook, report, whitepaper, video or other lead bait.
- Don't ask for too much information – All you need is their email, and possibly their name if you're picky; demanding too much info these days makes people think you work for the NSA!
- Use testimonials alongside your form – Seeing that someone else has trusted you, especially someone they may have heard of, is an excellent way to present social proof to help secure the opt-in.
- Test your button text – You don't have to opt for “Subscribe” on your button. There are numerous other phrases that might work far better for you. Again, testing is the only way to know for sure.
- Utilize pop-up opt-in forms – As much as we often despise pop-ups, But they work well. Do your reader (and yourself) a favor and limit it to one, preferably appearing when they are about to go away or have been on the site for some time.
- Use a call to action – People simply won't do it unless you call them to it! You need to ask, offer something of value, and be bold about it!
- Tell them exactly what to do – In the language you are using, don't mince words. Say things like “Click here now to gain access to this underground video!”
- Use great imagery – Letting people get a peek at what they are opting in for, or who you are, or another appropriate image that will make this offer attractive is a smart thing to do, and will help increase opt-ins!
