The Walking Dead and the Skill of Online Marketing Prosperity
We can discover ways to survive zombie attacks from The Walking Dead, but we also find out much more. When we take advantage of the aforementioned techniques, we become able to better survive a harsh marketing world.
Timing is completely Everything
AMC definitely made a great move by releasing The Walking Dead on Halloween in 2010, but the survivors on the show also realize how crucial timing is. No matter what they are doing, they understand to be indoors before night.
For local companies, timing is also crucial in online marketing. For instance, did you know 17 percent of Facebook likes all take place on Fridays? How about the point that posting after 8 pm or before 8 am can throttle your reach? In the apocalypse and social media, timing is crucial.
Remember the Simple Things
Sure the Governor did nicely with a tank, and Rick having an assault rifle in his hands can't be stopped. However, that doesn't mean they forget the simple things. Daryl's crossbow and Michonne's katana are simple, but they work.
Consider this when considering your online marketing. Whether it be a funny meme or a simple picture of your best product, consumers sometimes don't need amazing features to stay happy.
Be Ready to Adapt
If there is one thing survivors on The Walking Dead have had to do, it is adjust. From coming to terms with a reality where the dead walk the earth, to developing past the “do no harm” mantra that Rick naively had when first awakening, it is obvious that adaptation is essential for survival.
For a company, this holds true as well. As ad blockers become more prevalent, you will need to reassess your pay-per-click budget. If a new social media platform begins to gain steam with your target demographic, it may be time to start shelling out a few dollars on the platform. Adaptability means surviving, in both the real and The Walking Dead universes.
