Creating a Marketing Video with the Prospect of Going Viral
The first commercial from startup Dollar Shave Club, for example, landed 4.75 million views almost immediately after being posted. The video was nothing but the CEO acting personable while dropping a few one-liners and visual gags. If your video has wit and real emotion, it could quickly go viral. Here’s the ad, for those who haven’t seen it: Dollar Shave Club: A Start-Up’s Viral Ad for ‘F***ing Great’ Razors Is a Big Hit
Timing Is Everything
Forbes listed “timing” as one of the most significant aspects of making a video go viral. This means simply cashing in on a popular current topic. Integrate the subject into your video in some way, post to social media and maybe even throw in a few aimed hashtags.
Bring Personality and Humor
It would be great if a small business could post a typical video promoting their small business and have it go viral. Usually, though, this just won't work. Only videos that show off personality, and in most cases humor, are likely to really get noticed far and wide.
The startup company Dollar Shave Club, for example, quickly netted 4.75 million views on its first “our blades are great” video. The CEO showed off his extroverted personality and presented several hilarious one-liners throughout the video. Concentrate on being real and funny for a shot at viral success.
Do Not Be Afraid To Drop A Few Dollars
Even if a video has ‘viral' written all over it, it doesn't stand much of a chance on small Facebook pages. This is a real problem for local business owners in small towns. This is why, if a video gets more engagement than normal, it doesn't hurt to spend a few dollars boosting the video post to maximize exposure.
