Avoid These 3 Video Marketing Mistakes to Achieve Success
Making Videos Very Long
This concept won't apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it does not swiftly engage them. Adding too much time to this only increases the chances they will click away.
Concentrating Too Much on the Product sale
The main goal of video marketing is to bring in new business, but it is important to not make this so obvious. People are not going to be interested in videos that equate to nothing more than several minutes of an advertisement. They want practical content.
Instead of making a long ad, try to insert the product into useful content. Explain a terrific recipe while showcasing the use of branded pottery. Take a lesson from Google Earth, who made an ad that merely showed how their product brought a family back together. In simple terms, find a way to advertise without directly advertising.
Upload Across Websites
While YouTube might be the industry monster for online videos, it does not hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to various platforms increases backlinks to the main site and enhances the likelihood a video will get seen. And ultimately, this is the precise goal, right?
