Easy Ways to Use Social Media to Improve Your Email Marketing
Social media is a wonderful way to reach lots of people with your messages that you may not have established a relationship with.
One way to to accomplish this in a lot less time than it might normally take is to incorporate your social media to improve your email marketing campaigns. Let's take a look at some of the ways we can do this.
3 Tips for integrating your email marketing with social sharing!
- Promote your emails on your social media channels – The best way to get more people to open your emails is to let your subscribers know on social media that you've got a new email or newsletter they need to check out, and to watch for it! Post a message on your social media sites such as “Keep an eye out for our newsletter arriving today. We'd love to know what you think!” Realize that Facebook, LinkedIn, and Google+ will all cut your content after around 300 characters, then display a link to read more. Therefore you'll want to be sure to get your most tempting copy in near the beginning, as well as a call to action.
- Enable and exhort your subscribers to share your content – To make this easy you'll want to set up your email marketing template to plainly display social sharing buttons on your emails, and while you're at it make sure you add a link that encourages your readers to connect with you on your own social media channels. This simple tweak will allow your readers to share your best content to their own social networks, and potentially show your wares to a vast new audience who don't know you!
- What kind of content is most likely to get shared? – Tips, lists, videos, and intriguing infographics or images top the list of most shared content. Don't be overly promotional to this audience, as they are new and don't yet trust you. Providing your subscribers the tools and spectacular content to share will ensure that your email messages get a life far beyond the borders of your subscriber lists!
