It’s Time to Create a Winning Video Marketing Strategy for Your Small Business

Great Tips for Establishing a Video Marketing Strategy

If you are intent on making video marketing online a part of your strategy, then it goes without saying that you need a plan to help make this work the way it should.

It's well-known now that the average internet user watches 206 videos per month, and even more important, videos are 4X more engaging than static content, and thus convert at a higher rate.

Since it's clear we have to make videos to succeed online these days, let's examine 5 ways you can develop a video marketing strategy catered to your particular business.

5 Tips for a killer video marketing strategy

Know your audience – Knowing without a doubt what your audience is interested in and what would help them move further along down your marketing funnels is your first and most basic task, as it will mold everything that comes later. As questions, do surveys, and look into your analytics for insights on this vitally important piece.

Choose what type of videos to produce – There are lots of ways to make a video, from live action talking head videos to narrated slideshows. You will need to decide this based on the talent available, as well as the budget, though that is becoming much less of a factor. Perfectly acceptable videos can be created with little more than your smartphone, so there is no longer an excuse!

Set some objectives and goals – Knowing what the goals are not only of your video marketing overall but of a specific video is extremely helpful, both in producing content and marketing it. Know what you want to accomplish with each video before you make it!

Use a calendar – Putting someone in charge of this task as well as scheduling your videos makes them far more likely to actually get done. Using a production or editorial calendar is an excellent way to keep an eye on your overall strategy and marketing.

Don't forget to market your videos – Just making the videos isn't good enough. Millions are made each day, and you have to have your videos stand out amidst a sea of competing videos, you need to do some basic marketing to at the very least get them to show up well in YouTube. Not hard to do, but certainly necessary!