Increasing Engagement on Email Marketing Campaigns

3 Ideas to Get Customers Engaged With Email Marketing

Make Revealing Easy

People love sharing valuable advice with their friends and family, but honestly, who forwards emails these days? Instead of just wanting that clients to forward emails, include also social sharing buttons within the message. When these buttons are incorporated into emails, there is a 158 percent higher click-through rate.

Group the Email List

Sending out the same information to an entire email list will certainly result in some engagement. You'll also have individuals who simply don't respond to certain messages. By treating an email list as one homogenous group, you are ensuring that large swaths of your list aren't engaged.

Instead, create a segmented mailing list. Group certain buyers together based on similar attributes. This will allow you to create targeted sales messages that appeal to each group. Once subscribers start to receive emails intended for them, they are more likely to become engaged.

Offer Something with Serious Value

There is no doubt that a discount reading “20% off” will turn heads, but to get true engagement, it is recommended to offer a freebie or something with real value. This could be a free white paper or eBook, and some especially enterprising business owners even offer one free service. Either way, offering anything with real value always pays off.

Engagement on email marketing campaigns can be a tough road to walk, but when it is profitable, the return on investment is impressive. This is why you need to put extensive effort into your campaign. Increased engagement means increased income, so the initiative is probably worth it.