How Small Enterprises Navigate Guest Blogging
Finding Chances to Guest Blog
Forbes recently spoke with a business owner who invested in guest blogging and saw a 474 percent return on investment from the system. To get started towards this, though, you must first find reliable sources that accept guest blogs.
You can start this search by going to Google and typing in your industry name along with “submit a guest post” or “guest post guidelines,” quotes built-in. You could also look around for places that industry bloggers are employing. The main point is finding a site relevant to your industry that accepts guest blog posts.
Get acquainted with Guest Post Guidelines
Once you find a respectable site that accepts blog posts from small businesses, make sure to understand their post guidelines. You could spend an hour or more writing a terrific blog post, but if you don't follow the page guidelines, there's little chance that they will accept.
Usefulness is the Aim, Not Promotion
While the end goal of guest blogging is actually to improve your marketing reach, that doesn't need to be apparent in your blog post. The site that will consider your submission wants content that their audience find useful. In some cases, guidelines will allow calls to action or a business name mention, but be aware that it is your job to inform, not create a hard sell.
