How Small Companies Can Master Local Marketing
Ignoring review sites like Yelp does not always mean that your company will never be listed there. Due to this truth, just start using these sites in your local marketing plan. You will first need to claim your small business on these sites and ensure updated details are listed.
Turn Search Engine Optimization Local
Google now considers an online searcher's location when they enter in a search query. This may make you contemplate dropping your town's name and nicknames from your Search engine optimization strategy. This, however, may be detrimental. You still want to rank higher than your competitors, and by putting the appropriate keywords on your website and creating content that utilizes these words, it is possible to overcome competition.
Facebook Really Should Be More Than Organic
The goal of social media advertising on Facebook is to achieve organic reach, but thanks to new algorithms on the site, this is more difficult. Fortunately, it does not cost much to market an ad on the social media giant. Even better is the fact that you can choose to only show the ad to certain demographics, such as gender or age, within a specified area.
Make the most of Online Review Sites
Your business will be listed on review sites like Yelp and Yahoo Local whether you want it to or not. For that reason, you should accept these sites and make it work to your benefit. Start by claiming these pages so you can ensure there is no inaccurate information on them.
From that point, start giving rewards to your clients for leaving reviews. When people in your local area want a service or product, they will read online reviews. And since almost 80 percent of customers give online reviews the same weight as personalized recommendations, positive reviews on these sites can pay handsomely.
