How to Make Content Marketing Work in Your Small Business
Content marketing is all the rage nowadays, and for good reason. Done correctly, it can deliver large amounts of links, traffic and the resulting authority and rankings that go together with those. Nevertheless many small businesses find themselves in the unenviable position of having a wealth of great ways to market, and not nearly enough time or resources to make them happen.
In order to stay away from that prospect, let's examine this five tips you can make your content marketing deliver what you need.
Five tips for content marketing in your small business
Here are five essential aspects for making your content marketing deliver on all of the promises it holds for your small business.
Develop a strategy – Content marketing can happen in many forms over many platforms. It's extremely important to have a plan in place that maps this out, along with the goals and results you hope to achieve. Keep in mind, content can include blog posts, articles, ebooks, videos, images, podcasts and more, and many of these can be repurposed to other platforms as well.
Form your budget – This type of marketing costs real money. Make sure you have accounted for the costs of hours spent, and outsourcing before you begin.
Delegate the work – Someone needs to carry this out, and if you don't already have this talent on staff, you will have to find the writers, videographers and graphics people required to complete your plan. Be sure to allow enough time for this, as there will be missteps as you go along.
Tracking your results – If you aren't sure what's working, how will you proceed? Track your results with a tracking software. Google Analytics is fine for most people. Should you need a more robust, enterprise level tracking software, they are available.
Do it again – Content marketing is not a one off proposal. To maintain high rankings, authority and traffic, a constant flow of content is required through your pipeline. After a little while, you will be able to mine the data you receive from your efforts, and tailor your content for even better results!
