Is Your Mobile Site Working as It Should? Today’s world is definitely more mobile than ever, and while it’s true that 67 percent of mobile users who land on a mobile optimized site are more likely to convert, it’s also true that nearly as many — 61 percent — of those who land on a site not optimized for mobile …
How to Cut Your Shopping Cart Abandonment Rates
How to Cut Your Shopping Cart Abandonment Rates What happens 67.89 percent of the time someone gets to your shopping cart? They leave without purchasing, that’s what! Yep. They simply exit before the virtual ink is even dry. So, why is this number so high? Reasons given for shopping cart abandonment In a study done by Statista, there are a …
Repurposing your Content for Links and Traffic
How to Turn One Piece of Content into Eight! Creating killer content isn’t easy. That’s why smart marketers work to make the most from what they’ve produced by repurposing their content, creating a life far beyond the original post or publication. This is much like what is known as content syndication, but the difference is that the mediums change. We’ve …
Are LinkedIn Showcase Pages Right for Your Business?
Why LinkedIn Showcase Pages Need to Be Part of Your Plan! Recently LinkedIn presented their latest innovation, which is LinkedIn Showcase Pages. Prior to running screaming into the night at the mere thought of yet another social media project you have to do, let’s examine what could be a really neat tool to add to your marketing arsenal. What are …
How to Rock Your Email Subject Lines!
How to Craft Winning Email Subject Lines I think we’re all now in agreement that not only is email marketing not dead in 2014, in many ways it’s a growing and vibrant channel for sales and lead generation. The latest email ROI figure is that for every $1 spent, over $43 is returned. Not bad! And what’s the best way …
Link Building Evolved – Best Practices for 2014
What’s Working Now for Link Building These days every other person you come across will tell you that doing website link building in order to enhance your search ranking is dead. While some of the old ways to acquire backlinks to your pages have undoubtedly become toxic, backlinks still matter, as confirmed by the Google link spam monarch himself, Matt Cutts: …
How to Rock with Social Media Advertising
Getting Started with Social Media Ads Love the concept of utilizing social media in order to reach a huge pool of people, but are unsure the steps to making this happen? While setting up a social media presence that is vibrant and well-known takes some time and effort, reaching a huge number of highly targeted people on social media can be …
Reap the benefits of social sharing
How to get more of your content shared across the web Social sharing is a great way to make sure that your content has exposure to audiences you may not have had access to, and can build your business much quicker than ever before. What’s more, it’s very easy to set up and implement! A few excellent reasons for getting …
Social Engagement – What is it and How to Increase it in 2014
Social Engagement — What is it and How to Increase it in 2014 No doubt you’ve read the term “social media engagement“, so for the sake of clarity, Social Media Engagement definition is the act of communicating with your readers or visitors in a way that is both interactive and helpful. It’s simply not enough these days to have hundreds …
How to Convert More Visitors into Customers in 2014
How to Convert More Visitors into Customers in 2014 We all know that it’s easier to sell to existing customers than to find lots of new ones, so it only makes sense to ensure we are doing the best job possible optimizing the sales funnel for conversions. This helps not only boost sales form existing traffic, but from any new …
