3 Strategies for Real-Time Marketing Success
Big news stories break every day, but it is extremely hard for most local companies to constantly monitor the web. We do have offline duties to keep a small business running smoothly, after all. Certain new stories and events, however, should be watched closely thanks to the possibility they will create big stories.
Ensure Some Connection to Company
It is a snap to jump on a Twitter trend with a random advertising message, but this message must be relatable to what is taking place. What did Oreo and the Super Bowl share? Outwardly nothing, but they were still able to link the two in a creative way. Concentrate on this.
Put Time Aside for Big Events
While it is always good for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just is not possible. After all, we have to participate in the offline world from time to time. There are actually certain events, though, that small business owners should pay attention to since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying up to the mark can pay off as well. Whether it is the Oscars or a huge local concert, people will be talking online. Coming up with brilliant ways to capitalize on this chatter is the mark of an effective real-time marketing guru.
Pursue Industry Leaders
The sole method to properly engage in real-time marketing is to stay abreast of what is going on. Following industry leaders is an amazing way to do this. When preparing for large events like the Academy awards, though, it's very important to follow people linked to the event. This includes presenters, hosts and even entertainment news sources.
