How to Pull Off Great Influencer Marketing
Not using influencer marketing is an utter mistake. If you can make a market thought leader believe in you, their fans won't be far behind.
Choose the proper Influencers
While it is likely that getting a social media share from Brad Pitt may seem appealing, making this your focus will not usually pay off. You need to focus on influencers who people actually see as professionals in a field. In lieu of choosing Taylor Swift for her fashion savvy, for instance, focus on an actual fashion designer. Not only do people actually value their competence, you will also find that they are way more accessible.
Do Investigation on Influencers
Once you have found the perfect influencer for your industry, your first desire may be to promptly start tweeting your blogs and articles to them. This crass approach, though, is not going to usually have good results. Instead, devote some time to review this influencer. Look at the variety of things they usually share, and using that material, develop great content that is more likely to pique their interest.
Build up the Association
While it will be possible that an influencer will share your content regularly even though they have never heard of you, it's uncommon. You need to first build rapport with this thought leader. Take the time to comment, share and even analyze things the influencer posts. Do this continuously and you will be seen. The rapport you build will raise the chance of getting a little public attention from the thought leader.
