The word marketing tools with a wrench.

3 Marketing Tools You Didn’t Know Could Be Affordable

Posted by Rudy Labordus in Marketing Tools Leave a Comment

3 Marketing Resources You Didn't Know Could Be cost-effective

Revamp Your Email Marketing

With the advent of social media many organizations have moved away from email marketing. This is done in the belief that it is not effective. As it turns out, though, 91 percent of people actually desire promotional emails from corporations they do business with.

Fortunately, there are lots of email marketing platforms out there that charge as little as $20 to $50 a month. Better still, there are free tools out there if your email list is not too large. This is an exceedingly low expenditure that can really be worthwhile.

Develop Facebook Ads

Facebook's ambitious attempts at getting local companies to advertise may create the illusion that their ads are costly. After all, if Facebook Ads were very affordable, everyone would employ them, right? As it so happens, they are very inexpensive.

For just a few dollars a month you can promote your most in-demand content. This makes sure that, even if you have a small following, people find their way to you. Even better, you can target specific groups in your own community.

Focus on Content Marketing

Content marketing is the most essential aspect of any modern promotional campaign. In fact, over 30 percent of marketing costs now go to creating content. Fortunately, you can easily outsource this work. For just $0.01 to 0.02 per word, you can get 500 word posts written for you online. Simply find the proper company to work with, and your content can be completely affordable.

Prosperous marketing doesn't suggest spending most of your revenue on additional promotion. If you are properly utilizing the right marketing tools, you can market your business for pennies on the dollar.

Leave a Comment