Can We Discover More About Marketing and Advertising from the Ancient World?
There isn't any Excuse for Bad Marketing. Take a look at these marketing tips that you can do.
Speedy Reaction to Real World Events
Today, we can send a message to someone instantaneously, but this has not long been the case. In fact, Genghis Khan's swift riders were the most expedient method of sending messages for a while, and that is what made the conqueror so effective.
Small businesses need to recognize how necessary it is to have rapid reactions to what is going on as well. This means constantly following social media channels to offer fast responses to consumer questions. Also, taking advantage of real-time events, especially trending topics, to market has paid off big for some businesses.
Learn Thine Enemy
The Ancient Romans were so successful in part because they used scouts and spies to gain info on their enemies. Be certain that you're doing the same with your competing firms. Tools like BuzzSumo can show you their most popular social media posts, and monitoring their content and sales strategies can go quite a distance in helping you craft acceptable marketing responses.
Bad Marketing Due to Limited Options is a Misconception
Sun Tzu was a powerful Chinese general born in 544 BC, and he designed The Art of War, which has powered military strategy to this day. One lesson from Sun Tzu went, “There are not more than five primary colors, yet in combination, they produce more hues than can ever be seen.”
This lesson is critical to local marketers. Limited means do not excuse second-rate advertising and marketing. With the accessibility of tools offered, ranging from social media to email marketing, cost shouldn't ever hold you back.
Those who don't learn from history are doomed to repeat it. Fortuitously for marketers, these marketing tips from history can show you the correct way to handle your local business's marketing.
Photo Credit: Facts and Details
