3 Marketing Lessons Small Businesses Can Take From Uber

Marketing Lessons from Uber That Can Create Success for Local Businesses

If you have ever taken an Uber ride, you were given the choice to immediately rate your ride, and Uber uses this information to constantly enhance itself. Local business owners should try to get quick feedback as well. Offering an incentive for an online review is a great way to do this. These reviews can do wonders for marketing and advertising in the world of reputation management. Even negative reviews can look good if you respond appropriately and show consumers that you care.

Develop Partnerships

To prolong its reach and marketability, Uber has formed partnerships with places. Local companies can do this as well. This usually only works when teaming with businesses outside of your industry, but it works well. Restaurants, theme parks, rental car agencies, and any number of other businesses can easily have a mutually beneficial relationship where they each refer consumers to the other.

People Will Pay More For Great Products

While many don't even recognize the fact, the price of your goods and services are one of their most marketable features. This often leads business owners to sacrifice quality in an effort to offer prices lower than their competitors. Uber demonstrates to us that this is folly.

While Uber is more reasonably priced than a taxi in some cities, this is not the case in some other cities. Yet for some reason, Uber is still effective in these locales. It is because people comprehend the convenience and quality of service they receive from Uber.

People will pay more for a superb product, so focus on that first.

Enhanced Quality from Prompt Feedback

Uber allows its users to instantly leave feedback via their mobile device, and this allows the company to continuously improve on their service. You should likewise solicit feedback from your clients. Offer incentives for truthful online reviews. These reviews, whether positive or negative, can help in marketing. Positive reviews are great, and since you can reply to negative reviews, people will see that you care about customer satisfaction.

Uber has obviously done something right to achieve this level of accomplishment. Why not take a few lessons and shoot for the stars with your firm as well?