Why YouTube is a Smart Move for Your Business

YouTube is now the second largest search engine worldwide, and by far the most flexible. You can embed YouTube videos easily and quickly nearly anywhere, and multiply your marketing efforts with ease. Furthermore, utilizing YouTube marketing in your business is an incredibly cost-effective way to drive traffic and sales. You've heard the stats touting YouTube as the giant it is, and the reasons you really need to use it in your business. However, it's not always obvious exactly how to go about that.

Keeping that in mind let's look a 7 easy ways to incorporate YouTube into your business.

1. Create videos of your products and services – Here's your chance to demonstrate your stuff in action. Try to make these videos fun, and not overly technical. Emphasize what benefits they can give to the buyers.
2. Drive traffic – Properly optimized YouTube videos can drive scads of traffic to your pages. Learn to make your videos rank well in both YouTube and Google for best results. Think about driving paid traffic to your videos. Don't forget, it is far easier to rank a YouTube video highly compared to a webpage!
3. Create a dedicated YouTube channel for your brand – Making a specific YouTube channel for your business will help in many ways, particularly in Google rankings. YouTube is also a social network, so you would be smart to keep an eye on any comments that pop up on your videos and channel.
4. Introduce both you and your staff to add authenticity – Putting a face to the business does wonders for creating know, like and trust!
5. Create tip videos – Use this platform to generate legions of views and viewers by creating tip videos that showcase your knowledge in helpful ways your people are looking for.
6. Post links to your videos on your social networks – Be sure to provide links to your videos on your social network sites, and also in email. This drives traffic to the videos, which in turn feeds the site, ranks higher and grows before your eyes.
7. Create videos for customer testimonials – A awesome way to build trust and generate a few raving fans is to use videos for customer testimonials. This provides you with fantastic social proof about your products and services, helping to spread the word faster.