Start Quick with Social Media in 2014
You can't escape it: there's that nagging truth haunting you as you go about marketing your small business on the internet. In short, it's the fear that you just aren't doing enough with social media.
Who can blame you though? It changes just about daily, and without a plan or roadmap it's super easy to get lost in all the little stuff. Even so, we're just now starting to see the tremendous power of connecting through social media. The reach is unrivaled, and the possibilities are endless.
That doesn't change the fact that social media is a monstrous opportunity, and one that can't be pushed aside. That said, let's take a look at this:
4 Tips for a fast start in social media this year!
- Use Google+ – Opinions have varied about the efficacy of Google+ as a marketing tool. While many complain that it will never eclipse Facebook as the primary social media network, the thing that marketers need to recognize is that there are different uses for each social media sites. Google+ can, amongst other things, help with indexing and SEO, fuel YouTube, make significant business connections, and connect via Google Hangouts. It's time to get onboard!
- Make videos and spread them around! – Okay, you are finally committed to making more videos in 2014. Great! Now go a step further and make plans to have them go viral by using your own social media channels to build your YouTube channel. This can have an exponential effect on traffic!
- Identify and engage your primary social networks – I'm not going to tell you which social networks to use; it's often different for each business, but be sure you identify the ones you're going to use and make a plan to use those to their full potential.
- Make a commitment to consistency – None of this matters if you aren't willing to make a commitment. Posting once a week to your Facebook page or making one video a month isn't going to get it done. Social media thrives on brands and those that are actively engaging their followers, and people won't follow inconsistency!
