Develop an Effective Video Marketing Strategy
You've always meant to get a video marketing strategy started, but for whatever reason it just hasn't gotten off the ground. Let's end any confusion and stalling resulting from lack of knowledge regarding what to do right here and now.
Creating a great video marketing strategy isn't something that just happens. It needs to be an integral part of an overall content marketing plan that ties together multiple elements of your marketing, from email to social media. It's not something to outsource unless you're really confident in the person executing it. It's your business we're promoting here, after all!
Let's have a look at some of the ways you can build a workable video marketing strategy for your business.
5 Methods for creating a killer video marketing strategy!
- Video your testimonials – Video is a terrific way to not only offer awesome social proof regarding your business and products, but can also generate a lot of goodwill with the people who provide the testimonial. It's a win-win for all, and is miles beyond a print testimonial as far as veracity and usefulness.
- Be helpful – Nothing endears you to your audience like someone who regularly offers advice and help on topics of importance to them. Use video to teach, inspire, answer questions and deliver useful tutorials.
- Product videos – Showcase your products, but not simply with a salesy selection of slick images accompanied by an obligatory call to action. Instead, show how your products could benefit the end user in an engaging and fun way, and you'll have a customer for life!
- Brand your videos – Keeping your brand front and center in your videos is a simple way to help build brand awareness, so you're the only outfit they think of when it comes to your niche.
- Develop your YouTube Channel – Getting people to subscribe to your YouTube channel is a wonderful way to increase your reach across the Web, getting more views, links and consequently, more traffic and sales. Brand your YouTube channel as carefully as you would your Facebook page or website, as it can be a traffic magnet!
