Getting Started with Video: Types of Videos You Can Create

Getting Started with Video: Types of Videos You Can Create

Posted by Rudy Labordus in Video Marketing Leave a Comment

Getting Started with Video: Types of Videos You Can Create

It has become obvious that video marketing is a key component in creating a brand and marketing your products and services whether local or global. What confuses a lot of marketers is how to actually get started with video marketing, and precisely what types of videos they can make.

Know your objectives before you make your videos!

It's critical to understand the reason you are making these videos from the start, so that you can enhance their chances of success not to mention save you a boatload of time and effort! Here are several ways that businesses can make use of video in their marketing.

  • Brand building
  • Video info products
  • Webinars and workshops
  • Product launch videos
  • Promotional or sales videos

What types of videos should I make?

After you've decided how you would like to use video marketing in your business, you'll want to choose what types of videos to create. There are many different types of videos that could work for you.

Video Slideshow – An easy task to make and distribute, you simply create slides in PowerPoint or Keynote (Mac) and then save them in a video format, narrating the video or adding music. You can create these in minutes.

Talking heads – This is where people are onscreen talking. These can be recorded in a number of ways, from using your smartphone, a video camera, a still camera with video or iPad, the point is, there are many ways to shoot a video.

Google Hangouts – Using Hangouts is an easy method to conduct a webinar, seminar, interviews or simple instructional or informational video. It's super easy to use, and is uploaded straight into your YouTube account.

Screenshares – This is where you simply record your screen as you narrate your topic. Software for doing this includes Camtasia, Jing, or Snagit.

Webcast & Livestreams – You can use any one of a number of services to livestream your event or instruction to the world.

Animation – Love animated videos? Think you can't do them? Wrong! Products like Videoscribe and Powtoon make this possible.

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