Should You Be Marketing Your Business on Twitter?
Perhaps like a great many other small business people you've been either confused or undecided about the value of using Twitter in your marketing efforts. That is understandable, since on the surface it looks to be little more than a fantastic way to kill some time, with little return on investment of your time and money. The truth lies a bit further under the surface though, and in reality Twitter does have value for small business, if you are able to develop and consistently execute your marketing strategy. Let's take a look at what's crucial in that strategy, and how it can be worthwhile for your small business.
7 ways you can use Twitter in your small business!
- Utilize your Twitter profile for all it's worth – Using your profile shows off who you are and what you do is a great way to get off to a good start with your audience on Twitter. Use the opportunity to make a great first impression and leave links to your website or pages.
- Connect with the influencers in your market – A main goal of any twitter strategy is to make it your business to find and connect with the people who matter in your market. Not a quick task, but an important one that can really pay off down the road.
- Use videos and images – Don't dismiss the fact that videos and images actually drive three to four more times more clicks on Twitter.
- Employ Promoted Tweets – This is an awesome way to find and connect with your ideal audience. Be cautious however not to be spammy or hammer people with ads constantly.
- Engage the people – Just because you are a company doesn't relieve you of any social interaction obligation. If you'd like a good following that responds when you have something important to say or sell, heed this!
- Use Retweeting and hashtags – One simple way to help connect with and establish your own reputation as a thought leader in your space is by retweeting and using hashtags to tie into content. Make sure you contribute your own thoughts in the process.
- Give before taking – We all know how easy it can be to want to sell, sell, sell. Do yourself a favor and supress that down and follow the formula of give, give, give, give, sell. You'll develop more trust, sell more and win in the long run.
