Why Small Business Owners Must Make Mobile Marketing a Priority
If anything should make mobile marketing a priority to local businesses, it is the indisputable fact that, the number of mobile internet users exceeded the number of computer users. For some budding entrepreneurs, though, this simply is not enough. It is obvious that mobile marketing is significant, but the following three facts explain why you should be making it a high priority.
Mobile Commerce is Taking Over
Previously, commerce was relegated to face-to-face, in person shopping. Once the internet became popular, however, commerce hit the World Wide Web. Now, however, people are spending a lot more money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be linked to mobile devices by 2018. Mobile marketing is the greatest way to tap into this. When people are ready to go shopping via smartphone, your mobile marketing message is critical.
Getting Personal with Consumers
Entrepreneurs are starting to focus on personalized marketing, and in reality, what could be more personal than connecting with consumers through their mobile devices? Almost everyone has a smart phone, and in most cases, they are carrying it continually. With mobile marketing, you can market to consumers based on their proximity to a location. Mobile promotion is the best way to really get close to potential customers.
Focus on Google
If you cannot think of a valid reason to prioritize mobile marketing, the fact that Google is demanding it should be enough. Having a great search ranking is important, but Google has decided to penalize sites that are not mobile friendly. If you have not yet committed to mobile responsiveness and reaching out to consumers via mobile, you are likely suffering in search rankings.
While improving technology grants us many new tools to increase revenue, it also adds to our workload from time to time . Fortunately, the additional work to focus on mobile marketing can definitely pay off. With the right strategy, your mobile marketing will take your local business to new heights.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.