3 Reasons Google Should be Back in Your Advertising Mix
Everybody Has One
Okay, not every person has a Google account, but an insane amount of people do. In fact, there are 2.2 billion Google accounts out there. Facebook, on the other hand, has around 1.79 billion active users every month. Sadly, one study showed that the bulk of Google accounts are hardly ever active. When the number of accounts is considered along with the other benefits of Google, though, the disadvantages don’t seem as terrible.
Immediately Get Indexed
Whenever you post content or update pages on your website, it takes a while before Google indexes this new content. When you post something on Google , however, the major search engine that almost everyone uses instantly indexes the new information.
With your new content promptly indexed, you can see quick results in the search engine optimization (SEO) arena. Posting your blogs on the site can help you achieve greater rankings for keywords and even get you temporarily placed at the top of Google rankings.
Even users who do not actively post or view content on Google may end up seeing your site thanks to SEO.
An Interested Demographic Exists
Although estimates vary, some believe the number of active monthly Google users sits around 375 million. Thankfully, these users are all significantly engaged. This can really pay off if these people fall into your target demographic.
Over 70 % of users, for example, are male. The main occupations on the site? Technical engineers, developers, teachers and designers. If your target audience is in these demographics, you may want to rethink Google for promoting.
Keep in mind that you probably should not sacrifice other marketing platforms to use Google. Just take the time to try out the site again. You will see if it is working in almost no time, and you can use that information to adjust your strategy if necessary.
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