Two women engrossed in visual content on a cell phone.

Visual Content Marketing in 2014

Posted by Rudy Labordus in Video Marketing Leave a Comment

How to Use Visual Content Marketing in Your Business

I would bet that you've probably watched more videos this month than you have read articles. I am sure I have. It's a sign of the times. We have less of it, so we take it in short, visual bits.

It's now established that over 90 percent of the information transmitted to the brain is of a visual nature, and we process visual information some 60,000 times faster than the written word.

Furthermore, visual content marketing is a lot more likely to occur than text marketing. Studies show that images are liked 2 times more than text, while videos are shared 12 times more that links and text posts put together!

4 suggestions for incorporating visual content marketing in your blog

  1. Use videos –Video can enhance your site in many ways, not the least of which is increasing your site traffic many fold. This isn't just a function of a great YouTube Channel, although that helps. There are many other ways to employ video, from your site to your social platforms like Facebook and Twitter, along with the dozens of other outlets.  Here's just an example of how a video could look in a blog post.
  2. Develop infographics – Consider getting attractive and provocative infographics (Marketing Visuals) made for your marketing such as a Visual Content Magazine. Simply put “visual content trumps text”!  They are shared widely when they are well done, and can also help with branding and backlinks to your site.
  3. Images – Image sharing has become an Olympic sport! Okay, well maybe that's a stretch, but not by much. Sites like Pinterest, Instagram, Tumblr and several others are making it easy to drive a ton of visitors to your pages from the photos posted and shared there. These sites are some of the most trafficked sites on the internet, and you need to have a presence on them today!
  4. Get great at Social Media Visuals – Social media is the glue and the delivery service for your whole visual content strategy. Sharing on Facebook, LinkedIn, Google+, YouTube, Twitter and others is the engine that drives the machine. Everyday a new innovation to make video and image sharing easier and more social comes along as these sites compete for your interest. You can even look for Free Social Media PowerPoint Templates to use online.

Visual content marketing is where it's at in 2014, and will have a direct effect on your site traffic and search rankings.

If you're not considering visual content marketing you're missing out!

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