Twitter Changes Affecting Social Media Marketing

Twitter Changes Affecting Social Media Marketing

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Twitter Improvements You Must Know For Marketing Purposes

You have likely observed that usernames also count against the character limit on Twitter. It is also changing. So even if you want to Tweet at several thought leaders in your sector, your 140 characters will not be affected.

Links Will Not Dictate Characters

Twitter is known for its 140 character limit which prevents individuals from posting long rants on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This vastly diminished the potential to get out a message.

Fortunately, this is changing. Twitter won't count these and other forms of content against your character limit. Links will still use up some space, but you will have much more room to get your message across.

Username Shifts

Just like pics, usernames have long went against a business's character count on Twitter. Again, this won't be the case. This means you can Tweet to industry leaders and other businesses without using up your precious 140 characters.

Also, Twitter will allow you to tag up to 50 usernames. This means you will no longer have to guess at which users will enjoy your content. Make absolutely certain not to annoy others with spam.

Replies Gain Reach

When you begin a Tweet with a username, Twitter always believed you were replying to something directly. Unfortunately, replies do not garner a ton of reach. This led many to simply insert a period before a username so Twitter wouldn't throttle its reach.

This will not be necessary. Anybody can directly Tweet at a person and Twitter will make the post public. Should you use the “reply” button, you will still have a limited reach, but this new shift means more people will see your posts.

While Facebook might still be the big dog on the block, Twitter certainly is no fool in the marketing world. That makes it important to stay abreast of the latest trends. Fortunately, the newest updates are all positive from a marketing standpoint.

Leave a Comment

CommentLuv badge