What Back to the Future Taught Us About Marketing
Consistency Is Main
In the film Back to the Future, Marty had no choice but to get his parents together. Even when concerns arose, he remained persistent in achieving his goal until it paid off. You must do this with marketing as well. It is not enough to post a blog or update social media once a week. You must consistently market to your target audience, or they're going to stop listening.
Oldies Will Always Be Goodies
One of the most popular scenes in the film is when Marty performed ‘Johnny B. Goode' to the crowd at the Enchantment Under the Sea dance. To the students, it was a brand new song, but to Marty, it was nearly 30 years old.
Marty appreciated the value in repurposing old content. As a marketer or businessman, you should too. Find some of your old content that performed well. Once you obtain it, do a quick update, expand upon the content or change it into a different format such as an infographic. Since 63 percent of companies report that infographics are effective, this is a particularly good idea.
Pay Attention to What Exactly Is Working
Young Marty realized that the sweet approach from his father wasn't working. His mother appeared to be more attracted to dominant males, so he used this knowledge to make his dad more attractive. You must also keep track of the tactics that are working for your business. If they paid off once, build upon that success and focus on mimicking your first taste of marketing success.
It isn't always best if you take tips from a movie, but marketing lessons from Back to the Future certainly bucks this trend. Focus on the aforementioned lessons, and your marketing strategy will be going 88 miles per hour in no time.
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