The Social Media Marketing Mistakes That Can Damage a Brand
Social media has developed numerous things in the world around us. And if you've not noticed yet, marketing has seen one of the most obvious changes. In fact, a full 94 percent of marketers utilize Facebook for social media marketing. As it turns out, though, a few simple mistakes can undercut your social media marketing campaign. Once you know of these slipups, though, they become easier to avoid.
Buying Social Media Likes and Followers
There are various services you can pay to give you more likes and followers on social media pages. These likes usually come from phony accounts. In fact, Facebook had at least 83 million bogus accounts in 2012. Sad to say, these fake followers will not engage with the account. This means fewer of your authentic fans will see your content.
Inappropriately Hijacking a Hashtag
Hashtags are an effortless way for your brand to gain a bit of widespread attention on a trending topic. Of course, you might want to ensure that the hashtag actually makes sense on the post. Even more essential, do not assume what a hashtag means.
In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They assumed it was a fun and popular hashtag, but it was actually related to domestic violence. Never make a similar mistake.
Posting Too Much About Brand
The social media 80/20 rule establishes that only 20 percent of a business's posts should be direct advertising and marketing. The others should be related to the company or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, some may unfollow a page.
