Marketing Tips to Attract Socially-Conscious Consumers

Marketing Tips to Attract Socially-Conscious Consumers

Posted by Rudy Labordus in Lead Generation 1 Comment

Attract Socially-Conscious Consumers and How to Entice Them

Ask Your Web Visitors to be Socially Responsible

Pony Up Bread for Social Responsibility

Wherever your neighborhood business is located, there are likely to be events that are focused entirely on social responsibility. Whether this is a fundraising event for a local team or a Toys-for-Tots drive, you have a prime chance to do something good while earning the socially-responsible consumer. Making contributions to these forms of charitable activities will most likely at least get your name in a pamphlet, and be assured that this little tidbit will appeal to many local consumers.

Adhere With Local Vendors

When you stay with local vendors, you are promoting other companies inside your local economy. Furthermore, you are boosting the environment by removing the need for transporting food and supplies over long distances. Of course, this will do you no good if consumers do not know about it. That is why you should market that you only work with local companies, farmers and suppliers.

Get Your Fans Included

One of the simplest ways to ensure people know that you're a socially-responsible business is to invite them to join you. If you are donating supplies to a local school drive, invite others to do this on social media. If there is an upcoming charitable event, invite people to join you there. Not only will this show an optimistic view of your business, but it is very likely to garner plenty of social media attention as well.

Social responsibility is going to be key to future marketing endeavors. Take the time to get ahead of the curve.


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Comments

  1. Cindy Hoffman

    Hey there Rudy, those are some great tips from different angles. Surely, having the support of fans is something that I have seen working for many companies. It helps in building trust and also baiting people to want to know more about the business. Thanks for sharing this.

    Cindy

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