Great Lead Generation Approaches for Shoestring Budgets
Some small business owners have customers clamoring to get in the doors, but for most, working at lead generation is an important factor in success. Sad to say, you will often find that this method is not as simple or economical as one would hope. By being attentive to proven lead generation techniques, though, the process does not have to be difficult. By employing the following techniques, in fact, you could start getting economical leads right away.
Don't Be Scared to invest in Leads
There are those who look down on lead purchasing, but if you are just starting out or business has slowed up, it can be very helpful. While these lists are reasonably priced, make sure not to go too cheap. You simply must purchase quality leads, and this only comes from providers that have a proven track record of success.
Seek Out Referrals
You currently have an effective lead generation tool available in your existing clients. Research recently found out that nearly two-thirds of advertising executives think word-of-mouth marketing is the best form of advertising and marketing available. If you can get your customers to tell their friends about you, even by offering a rebate, you can be successful.
Employ Webinars or Instructional Videos
Developing a live webinar can go quite a distance in generating new leads. You just need to get the smartest person on the payroll to lead the webinar and market it well ahead of time. Obviously, this sort of lead generation doesn't work so well for all organizations.
After all, how many fishermen will want to watch a live webinar on anything a bait-and-tackle shop is putting out there? Thankfully, companies like this could just make instructional videos that people organically come across online.
This type of content is perfect for getting new eyes on your business, but make sure there is always a sign-up form or call to action listed. This content-based approach is very effective considering content marketing cuts down on the cost-per-lead by 13%.
Excellent marketing plans do not really need to be expensive. With the use of these lead generation ideas and other cost-effective marketing strategies, you could greatly reduce your promotion spending budget.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.