Learn How Emotions Can Drive your Sales Copy
Emotions have been a part of sales copy persuasion for as long as there has been sales copy. The opportunity to tug at heartstrings and otherwise motivate readers and viewers with relevant emotions in your sales copy has a storied history, and still works just as well today.
Crafting emotional triggers to use in your sales copy is a very effective way to obtain the type of response you're after.
So what emotions in your sales copy work well? Which ones obtain results, and how do you use them? The following are 5 tested emotional triggers to use in your sales copy
5 Effective emotional triggers to use in your sales copy
Speak to their Fear – Playing on people's fears strikes a chord in many of us, and no one wants to fall prey to being without, or having the worst happen. The “Mayhem” commercials by Allstate have done a marvelous job combining humor with the subtle message that you too could fall prey to random mayhem, so you better get protected!
Trust – Paradoxically, during times of distrust we can make a lot of hay with messages emphasizing trust. “No hidden fees”, “We value your privacy” and other phrases intended to assuage consumers fear about being overcharged, underserved and so on.
Time – With no one having any spare time anymore, this trigger is a very effective one. Everyone craves more time to spend with family and friends, unwind and messages that offer this get our attention.
Trends – Having the coolest and latest gadget or whatever is part and parcel of a consumer-driven society, and it's simply imperative for some to have them. Tap into this tsunami by aligning with the latest trends.
Feeling like they belong – Most people are prone to identify with a group that best represents who they believe they are. Only a relative few actually don't want to belong to a group. Crafting copy that speaks to a group can be very lucrative.
These 5 can get you going. See if you can't work some base emotions into your copy and get better results for it!
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