Snapchat Marketing Tips That Help Local Businesses
Employ Other Platforms to Bring On Followers
Most people don't seek out small businesses when playing on Snapchat. Sure they might search for organizations like Nike or IBM, but a local business likely won't cross their mind. That is why the first task to effective Snapchat marketing is an onslaught of announcements on other social media. From Twitter to Facebook and everywhere in between, post numerous announcements letting followers know you are on Snapchat.
Give Live Access to Functions
Whether you are holding a contest at a local event tent or having a product launch, you can use Snapchat to open the event to followers who cannot be present. You may even film unique events like a “100th customer” celebration. Since the site gets 4 billion video views per day, you can rest assured many of your customers can see these videos on the platform.
Run Competitions on the Platform
Just like any other social media platform, it is possible to run contests on Snapchat. Tell followers they are entered when sending out a video of themselves making use of your product. Some brands add a really fun aspect by creating “Snapchat scavenger hunts.” These hunts often just have followers performing short tasks and posting them. Be creative, and your followers will register.