How to Use Snapchat for Effective Marketing

How to Use Snapchat for Effective Marketing

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Snapchat Marketing Tips That Help Local Businesses

Employ Other Platforms to Bring On Followers

Most people don't seek out small businesses when playing on Snapchat. Sure they might search for organizations like Nike or IBM, but a local business likely won't cross their mind. That is why the first task to effective Snapchat marketing is an onslaught of announcements on other social media. From Twitter to Facebook and everywhere in between, post numerous announcements letting followers know you are on Snapchat.

Give Live Access to Functions

Whether you are holding a contest at a local event tent or having a product launch, you can use Snapchat to open the event to followers who cannot be present. You may even film unique events like a “100th customer” celebration. Since the site gets 4 billion video views per day, you can rest assured many of your customers can see these videos on the platform.

Run Competitions on the Platform

Just like any other social media platform, it is possible to run contests on Snapchat. Tell followers they are entered when sending out a video of themselves making use of your product. Some brands add a really fun aspect by creating “Snapchat scavenger hunts.” These hunts often just have followers performing short tasks and posting them. Be creative, and your followers will register.

Snapchat marketing is a newer endeavor for most companies, but it is time to jump on the bandwagon. You do not want your competition perfecting a new social media strategy while you are lagging behind.

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