How to Turn Free Trial Customers into Long-Term Clients

How to Turn Free Trial Customers into Long-Term Clients

Posted by Rudy Labordus in Lead Generation Leave a Comment

Getting Visitors to Purchase After Supplying Free Trial

Many prospective customers turn into “one-and-done” consumers after receiving a free trial or discount. Luckily, the aforementioned ideas can go a long way in preventing this.

Commence Contact Right away

Research has shown that 90 percent of leads actually go cold within the hour. This means you need to initiate contact right away. The easiest way of doing this is by sending an email. Whether you get it by having someone subscribe to a trial run of your service or by joining your email list to get a price cut on a meal, the critical thing is to get it. Have an automated email sent out, so even if they easily forget they signed up, they will have a reminder in their inbox.

Offer Extra Incentives

Offering an extra motivator might seem like a bit much, especially after providing a freebie, but in the end, this can really pay off. The added incentive does not need to be another freebie. A sandwich shop could offer an easy punch card loyalty program to help keep people coming back. Those offering advertising as a service could discount their yearly rate if paid up front. You’ll find lots of other incentives to provide, so just use your imagination.

Keep Conversation Open

Marketing experts say 10% of a small business’s monthly sales should go into free trials. This can be a large chunk of budget, so you should be able to keep communication lines open. Send out periodic emails or reminders, but make sure some are framed as helpful communications. People forget, so while daily emails are a bit overzealous, a few friendly reminders never hurt anyone.

Too many customers take full advantage of a free offer and then simply never return. Fortunately, you can turn free trial customers into long-term clients by simply being proactive.


If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we’re limited in how many companies we can help at any one time. If you’re interested and find the program paused or not available, just leave your details and we’ll let you know when it re-opens.


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