3 Ways Local Business Owners Can Pull in Media Attention
There are many ways to get media attention. Here's 3 ways local business owners can do:
Hijack Current Fads
Twitter hashtags and trending topics on Facebook can get small social media pages before the masses. Obviously, a business should never blatantly hijack a news story that has nothing to do with them. If a substantial blizzard has just come through town and an entrepreneur owns a snow shoveling service, though, posting about the subject and using popular hashtags can be appropriate.
Be Active In Community Events
Local newscasts do not often go out looking to target small or mid-size businesses. If a company happens to take part of the news that is already occurring, though, it only makes sense that they might get discovered. Attending events and being open for an interview is incredible, but there are other strategies to go about this as well.
One key method of getting involved in the news of the day is to sponsor an event or team that is essential to the area. Reporters are often happy to speak with local business owners who are willing to spend to support their community. Want to get noticed in the local news? Be involved in local events.
Reach Out To Localized Journalists
Many small businesses hope they will just get lucky then drop into a popular news story. There is no need to wait to get noticed, though. Don't be afraid to email local newsrooms and journalists to let them know if the corporation is involved in something newsworthy. The worst they can do is decline.
Marketing and advertising on local stations can be helpful, but why bother if it is possible to get noticed for free? Take these hints into account, and if something seems newsworthy, don't simply sit around waiting for the media to take notice.
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